快连VPN:速度和安全性最佳的VPN服务
一、課程適合人羣:
沒做過直播
不會直播
直播時只知道介紹商品，但是反覆就是那麼幾句話
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直播過程不會互動，沒有設計，全靠即興說不清楚直播話術邏輯，不瞭解各個環節的作用的
二、主播在直播間裏的作用有哪些?
流量引導：拉新-留觀時間-互動評論
成交引導：下單(轉化)
復購引導：持續關注
對於TikTok直播而言，直播過程中主播與主播的話術是非常重要的一環，主播的語速、邏輯、語音語調、口音等等都會對直播間造成大的影響，同時主播話術的使用在很大程度上能夠拉近與觀衆的距離，對於直播間觀衆的觀看、留存、下單以及持續關注直播起着非常大的作用。在此基礎上，標準話術的使用既可以使新手主播快速瞭解各直播環節與觀衆的溝通技巧，又可以讓主播在”標準”的基礎上根據自身習慣、商品特性等做出個性化的修改，從而更好地實現商品宣傳、觀衆互動和業績提升。
三、開場/歡迎話術
互動/宣傳話術
帶貨話術
1.商品展示型話術
主播在進行直播帶貨時，要能清晰的傳達產品的質量和使用感受，能夠讓觀衆、分析直觀的感受到商品的效果，從而心動下單購買。比如描繪口紅的顏色，可以帶入場景給觀衆一個細緻的描述。
如:"穿上這個裙子和男孩子出去約會，就會給對方一種很溫柔、很春天、很新的感覺”，這樣的話術讓觀衆聽了會很有帶入感。
Wear this skirt for dating to let him feel your softness like spring.Wear this and give him a feeling of "first love"
2.人設信任型話術
a.擔保型:
“這款XX是我的自用款，推薦給大家"“我自己也買了XX""我只有用過覺得好用纔會推薦給大家”。
This is also my personally used product, so that I recommend it to you guys.
I have amazing using experience, and this is why I recommend it to you.
b.人設型:
“品牌方給我再多的錢，我也不會推薦不好的商品” “我的鼻子至少聞過了一萬種香水，我只會給我直播間的家人們推薦好的香水”
Money cannot make me lie, so that I just recommend the best product to you guys, my friends.
I have sniffed dozens of perfumes, and I will only show you the best ones!
I only show you the best, because you are my dearest friends.
3.專業型話術
如:在3C品類帶貨時，如果你本身對產品有着非常深刻的理解，那麼一定會與觀衆建立非常強的信任感，從而促使觀衆下單，如充電五分鐘待機十小時。
Five minutes of charging enables more than 10-hours battery hours.
This earphone gives you a surround sound experience.
活動話術
1.直接用價格吸引觀衆
在直播間可以直接一些，強調“低價”、“買X送X”、"我們的直播間比免稅店還便宜”等等。
It's all bargains in my livestream today!
Buy 2 for 3!
Our price is even lower than that in the duty-free shop!
2.給觀衆一個低價的理由
"爲什麼我們直播間會這麼便宜?因爲主播給大家做的是團購，大家可以看一下我們直播間現在的人氣，已經突破了X，所以你們拿到的都是團購價”
Why is this such an amazing price? Beacace I tried a lot to gain it for you!
Our amazing price is because we are having the " group purchasing " opportunity!
You can see the popularity in our livestream room! And this is why we can have the grouppurchasing price!
3.從客戶角度出發
"掙錢不容易，能省一點是一點”.
Lower the price and you save more!
Buy it on my livestream, and I will help you save the money!
I've made it the best price for you. Buy it now or never!
4.消除觀衆顧慮，點對點促單
“喜歡這件XX但是有顧慮的寶貝們，聯繫客服留下聯繫方式，下播後我第一時間聯繫你”
For those who like this product but have worries, please leave a comment and I will contact youASAP.
Send me a message with your worries, and I will help you solve them!
For anyone who wants to know more about this product, please leave a message!
逼單話術
1.保障型話術
“我們的產品拍下後1-2個星期可以到你的手上，如果有破損隨時聯繫客服給大家處理，免費退貨”
Make your payment and your product will reach you within 1-2 weeks.
Any damage in the shipment process, you will have the free retumn.
We have the 7-day no question asked return policy!
2.主播與助播搭配型(氛圍感更強)
主播:還剩多少庫存?
Please check how many our stocks are!
助播:不多了，最後10件(根據直播間人數來設定庫存數量，一般設定在同時在線人數的5-10%)
We don't have too many stocks, just the last 10 !
主播:家人們，最後10件，我們的產品XXXX
My friends, the last 10! Hurry to buy it now!
助播:最後3件!
The last 3 stocks!
主播:最後3件了家人們，想要這件XX的馬上點擊左下角購物袋搶購，庫存不多了，我們的產品質量xxx.
The last 3 stocks my friends! If you want it, click the bottom left yellow cart now to seize the latesthigh-quality stocks!
助播:最後1件!
The last one left!
主播:最後1件!要下單的寶貝們立即下單。XXX
The last one! Buy it now or never!
感謝/結束話術
1.直播中感謝話術
“感謝XX的訂單，感謝你的支持(可以重複幾遍)""感謝XX送的鮮花，愛你"XX今天已經在我們直播間下了5單了，爲了感謝你，我贈送你一個XXX，會和你的商品一起發貨給你”
Thank you guys, you guys are so supportive! Love you all!
Just because of your support, XXX can offer the best price for you guys always!
Thanks for your orders guys, I will give you a free gift as my appreciation and it will be deliveredwith your product!
2.下播前感謝話術
“今天的直播就播到這裏，非常感謝大家的信任與陪伴，愛你們，明晚XX點我們再見”
Our livestream will come to an end soon . Thanks for your trust and support tonight. Wish to seeyou tomorrow!
You are so nice and lovely to XXX, I wanna stay with you guys all the time.
Tomorrow I will bring more amazing products to you, my friends! See you at the same timetomorrow!
