连续6年不跑路的安全速度最适合国人VPN
功能入口:【主播工作臺/PC Streamer Desktop】-【數據羅盤/Data Compass】-【視頻分析/ideoAnalysis】
一、功能背景/Background:
視頻既可以幫助引流對商品感興趣的人羣進入直播間，又可以通過內容傳播幫助達人銷售商品，是達人經營帶貨和提高影響力的重要渠道。爲了幫助達人直觀瞭解短視頻的推廣效果和成交數據，提供短視頻的內容優化方向和參考榜樣，數據羅盤全新上線視頻分析模塊，幫助達人快速瞭解視頻的播放、帶貨、引流的整體效率和單條短視頻的成交、內容、人羣分析。
Video can not only help attract people who interested in commodities into the live-streaming room, but alsohelp Creator/Merchants sell commodities through content dissemination. It is an important channel forCreator/Merchants to sell goods and improve their influence. In order to help Creator/Merchants understandthe promotion effect and transaction indicators of short videos, video analysis provides the contentoptimization direction and reference examples of short videos, The new video analvsis module of datacompass helps Creator/Merchants quickly understand the overall performance of Creator/Merchants' videobranding、 transaction and Livestream Traffic attracting ability, as well as the transaction, content and profileanalysis of a single short video.
二、視頻分析可以用來做什麼?/Applied Scenarios
1.達人短視頻效果分析//Video analysis of Creator/Merchants
瞭解統計時間內達人的短視頻渠道的成交/引流收益和推廣效果，快速排列找出高播放/成交/引流短視頻，進行優秀短視頻分析和經驗總結:
Understand the transaction/live traffic attracting outcome and promotion effect of Creator/Merchantsvideo in selected time range, quickly find out high view/transaction/live traffic attracting videos, andconduct data analysis and experience summary of excellent video;
2.學習優秀短視頻//Learn From Excellent Video
無需尋找就可以直接看到同商品的TOP3成交金額帶貨短視頻，便捷學習優秀達人的短視頻製作經驗，縮短尋找榜樣視頻的時間，降低學習成本，幫助達人提高短視頻經營能力;
You can directly see the TOp3 revenue videos selling the same product without looking for them byyourself within all the videos, which is convenient to learn video creating experience from outstandingCreator/Merchants, shorten the time to find good videos, reduce learning costs, and helpCreator/Merchants improve their video capabilities;
3.挖掘視頻目標人羣//Target Audience analysis
對比帶貨/非帶貨短視頻、帶不同商品的短視頻、不同內容的短視頻的觀看用戶和成交用戶之間差異，找到觀看成交轉化效率高的人羣年齡、性別和國家&地區標籤，以及這種高轉化率人羣的商品和內容偏好，縮小目標人羣範圍，明確短視頻內容製作方向。
Compare the differences of profile between watch users and new followers of videos with/without goodsvideos with different commodities and videos with different contents, and find out the age, gender andcountry & region labels of the population with high conversion efficiency, as well as the commodity andcontent preferences of this high conversion efficiency population, to narrow the scope of the targetpopulation, and clarify the production direction of yideo content.
三、核心功能/Functions
1.達人視頻能力概況//Overview of Creator/Merchants' video ability
瞭解達人創作視頻的內容吸引力、帶貨能力和直播間引流能力;
2.短視頻表現彙總//Video performance summary
挖掘播放/增粉/成交/轉化/引流表現優秀/較差的短視頻及對應商品，總結短視頻創作經驗;
3.短視頻詳情//Video Detail
分析短視頻的成交跟隨內容指標變化的規律，瞭解短視頻的評論/轉發/點贊表現，學習高成交短視頻的內容製作方式，挖掘短視頻內容和商品吸引的用戶羣體特點，總結優秀短視頻的製作經驗。
Understand the content attraction of Creator/Merchants' videos, the ability to sell products in live roomand the ability to attract users into the live-stream room ;
Excavate good/poor videos with high views/revenue/new-followers/conversion/attraction andcorresponding commodities, summarize creation experience of yideos:
Analyze the relationship between transaction and content indicators of videos, understand theperformance of comments/shares/likes of short videos, learn the content production method of shortvideos with high revenue, dig out the client characteristics attracted by video content and commoditiesand summarize the production experience of excellent videos
四、功能詳細介紹//Detail introduction of functions,
達人能力概況//0verview of Creator/Merchants ability
短視頻列表//Video list
短視頻詳情//Video Detail
銷售表現//Transaction Analysis
內容分析//Content Analysis
人羣畫像//Video Profile
Q&A
1.爲什麼短視頻詳情頁內的短視頻不能播放、短視頻圖片爲空白?
狀態被設爲私密或者已刪除的短視頻，不支持播放且無法展示短視頻圖片;
狀態被設爲私密且從未公開過的短視頻沒有成交、內容數據;
1. Why can't the video in the video detail page be played and the video picture is blank?
Videos, whose status are set to private or deleted, do not support playback and cannot display videopictures;
Videos, whose status are set to private and have never been made public, have no transaction or contentdata;
2.爲什麼短視頻詳情頁內的成交分析中沒有展示推薦的高成交短視頻?
對於有多個商品鏈接的短視頻，需要在短視頻詳情頁-成交分析中選定某個商品後，成交分析下方纔會展示在所有帶了同一個商品的短視頻中成交金額TOP3的短視頻(包含該達人自己的短視頻和其他達人的短視頻)
2. Why are the recommended videos with high revenue not shown in the transaction analysis in the videodetail page?
For videos with multiple product links, you need to select one product in the video detail page-transactionanalysis, and the video of the TOp3 revenue amount in all videos (including the Creator/Merchants' ownshort video and other Creator/Merchants' short videos) with the same product will be displaved below thetransaction analysis
