连续6年不跑路的安全速度最适合国人VPN
🙋♀️推薦羣體 Recommended group
🚀
0-1低成本入局TikTok賽道
0-1 Low cost entry TikTok track
•經營三方平臺 （Lazada/shopee/amazon etc.），已儲備營銷材料（圖片素材/標題文案）
The third part platform （Lazada/shopee/amazon etc.），marketing materials are reserved (photos/ title content)
•缺乏短視頻製作能力但希望入局TikTok賽道
Lack of short video making ability but hope to enter the TikTok track
•提高品牌曝光度，拓展GMV渠道，提升銷售額&投入產出比，搶佔更多市場份額
Increase brand exposure, expand GMV channels, increase sales & input-output ratio, and seize more market share
🛒產品介紹
🚀TikTok App商城的推薦和搜索頁可供用戶尋找發現更多商品，爲適配更多營銷場景，商品卡廣告（Product Shopping Ads, PSA）支持商家通過廣告推廣形式向站內用戶介紹更多商品以促進更高銷量。
TikTok App Mall's recommendation and search pages are available for users to find and discover more products. To fit more marketing scenarios, Product Shopping Ads (PSA) support merchants to introduce more products to in-app users through advertising to promote higher sales.
目前僅支持東南亞國家（MY/PH/TH/VN/SG），10.5下線ID市場，SG市場全量無需開白
Currently, it only supports South East Asia countries (MY/PH/TH/VN/SG), 10.5 offline ID market, full SG market does not need to be disclosed
【廣告產品優勢】
【Advantages of Advertising Products】
•觸達用戶購買意願強：廣告展示位處於商城，活躍於商城的用戶都具有非常強烈的購物意圖
Reach users with strong purchasing intentions: the advertising display is located in the mall, and users active in the mall have very strong shopping intentions
•自動化推廣信息獲取：創編簡單，自動化獲取商品圖片和信息，無需商家額外製作準備
Automated promotion information acquisition: simple creation, automated acquisition of product images and information, no need for merchants to make additional preparations
1.廣告展示位Advertising display space
•以圖文方式在TikTok App內商城的推薦和搜索中出現Appear in the recommendation and search of the TikTok app store in graphic form
•系統從推廣商品的詳情頁中自動獲取頭圖作爲展示圖片，商品信息同理
The system automatically obtains the header image from the details page of the promoted product as the display image, and the same applies to the product information
•點擊廣告跳轉對應商品詳情頁（PDP）
Click on the ad to jump to the corresponding Product Detail Page (PDP).
2.創編流程Creation process
•確認自己是否爲BC商務中心管理員（admin權限），且已有廣告賬戶/社媒賬號權限
Confirm whether you are a BC Business Center administrator (admin permissions) and have advertising account/social media account permissions.
•在Seller Center中開啓PSA創編
Open PSA creation in Seller Center
點擊創建廣告
Click to create an ad
•商品選擇Products
Product selection Products
◦All product：系統將自動從商店中選擇商品作爲廣告推廣商品
All products: The system will automatically select products from the store as advertised products
◦Specific product：需要從商品列表中手動選擇推廣商品（1-50個）作爲廣告推廣商品
Specific products: You need to manually select promotional products (1-50) from the product list as advertising promotional products
•競價策略Bid strategy
Bidding strategy Bidding strategy
◦回報ROAS下限值MinimumROAS（默認）：需要設置最低ROAS目標值，系統將最大化根據此ROAS目標進行GMV優化，存在預算無法完全消耗風險。
Return ROAS lower limit value MinimumROAS (default): The minimum ROAS target value needs to be set, and the system will maximize GMV optimization based on this ROAS target. There is a risk that the budget can not be fully consumed.
◦最高價值HighestGMV：不需要設置ROAS目標，系統將利用提供預算最大化獲取GMV
Highest value GMV: No need to set ROAS target, the system will maximize GMV by providing budget
•預算&時間
Budget & Time
•點擊發布
Click Publish
創編頁面
Creation page
特定產品選擇
Specific product selection
3.監控數據Monitoring data
•數據面板-僅監控PSA
Ads dashboard - only monitor PSA
•關鍵指標
Key metrics
◦消耗//Cost
◦商品詳情頁瀏覽量//Product Details Page Views
◦支付完成數量//Purchase
◦GMV
◦ROAS
◦展示//impression
◦點擊次數//click
◦CPM
◦CPC
◦每次購買成本//cost per purchase
◦CTR
◦每次點擊購買次數//purchases per click
數據面板
Ads dashboard
⚠️創編路徑-8/22有更新 Creation path - updated on 8/22
登錄TTAM - 選擇Product Sales目標Login to TTAM - Select Product Sales Target
進入TTAM廣告管理平臺，創建新的廣告系列；
Enter the TTAM advertising management platform and create a new advertising campaign.
a.在廣告系列創建頁面，選擇Product Sales作爲目標；
On the campaign creation page, select Product Sales as the target.
b.選擇 TikTok 商店作爲產品來源，然後完成廣告系列設置。
Select TikTok store as the product source and complete the campaign setup.
2.選擇Product Shopping Ads投放
選擇出價/定向
Select Product Shopping Ads
Select bid/targeting
•請確保年齡選擇設置爲 18 歲以上
Please make sure the age selection is set to over 18 years old
•進行優化目標選項：
Optimize target options:
◦GMV
◦Purchase
◦Click
•進行出價方式選擇：
Choose bidding method:
◦Highest GMV / lowest cost
◦Set minimum ROAS / cost cap
注意：不選擇定向就是自動定向！
Note: Not selecting orientation is automatic orientation!
3.選擇商品
•Select goods
選擇All products
Select All products
•選擇Specific Products
Select Specific Products
🎯行業策略-8/2有更新 Industry Strategy - Updated on 8/2
🏆出海案例 Offshore case
母嬰品類-商家A
Mother and Baby Category - Merchant A
