TikTok如何寫合作信邀請達人進行合作？

Michael 更新時間 2025年1月20日

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1.觸達方式

1）站內信觸達達人（達人如果不回覆上限觸達5次）

2）達人的郵箱發件

3）達人的Instagram、Facebook Messenger、Whatsapp、 Line

2.通用內容：

1）根據觸達方式調整信息精簡程度，着重描述達人和機構合作的利益點以及貨盤優勢。

2）對達人表現出熟悉、友好的態度，快速拉近距離。

3）對達人有了解和判斷，推薦合適達人的商品以吸引達人。（包括匹配類目的知名度相對高一些的商品、更高的佣金點位、該商品的知名背書文章等）

英語版本 // EN ver.

（如果用郵件的方式）用有公司名後綴的郵箱發送邀請，更加正式有可信度

sisi.zang@bytedance.com

（如果用郵件的方式）

Title: TikTok Affiliate Program Invitation / Collaborate with the best products in TikTok

標題吸引人，可以說affiliate-聯盟分傭方式；也可以以好貨爲吸引點來寫標題

Text：

1）I'm Rosie and I'm the Influencer Business Specialist from XXX(公司名). It's so glad to talk to you here.

Our company-XXX is APAC's premier digital media partner for creators, brands and media platforms. By far, we have helped over xxx creators and xxx corporate clients around the world to earn money with our professional business solutions.

正文：

1）簡短自我介紹、公司介紹，表現正規的身份以及公司的優勢資源

2） Recently, we noticed that the videos you posted on TikTok are very attractive. For example, your video about XX lipstick earned so many likes and comments.

So we are sending you our sincere invitation to collaborate with us since we have many related products to recommend.

2）說明來意，表現對達人賬號的熟悉度，結合要推薦給達人的商品和達人的內容說明尋求合作的原因。

3）We have deep relationship with many excellent merchants for years. For example, we used to help Sacelady to cooperate with over 100 creators and achieved very considerable sales. We have 20 more products in this deck， which offering very high commision/ which are very popular in XX market. We would love to have a deeper communication about the promotion of these products.

TikTok如何寫合作信邀請達人進行合作？

3）挑重點產品介紹，最好帶圖；有一定知名度、或者可以證明商品很好賣、或者有知名媒體發文章背書過的商品。整體講貨盤的優勢。

4) What can XXX(機構名）provide for you:

Free samples in high quality with abundant choices.
Lavish commission fee and handsome income over 10%.
Continuous commercial orders with a solid supply chain. If you followers ask for some specific products, we'd love to help you to look for these products.
Professional guidance to set off your product promotion journey.
Help you to generate high-quality content for free.
Official quota to expose your video to more users.

4) 強調合作利益點